Press release writing should be prepared carefully? For sure! The subject line contains the whole idea of the press release. But it is not enough in order to keep your audience attentive. Read why.

1. The Format

The text should be in the body of the email if you are not been asked for specifically Word or Pdf files attached. Otherwise, the reporter might not read your story. On any email platform you use, you have the possibility to write and send the message, and the recipient will read much easier any formatted text.

2. The Subject Line

This is the first line the journalist sees when receives the press release. Could grab or NOT the attention! The subject line must create enough curiosity to be opened. One tip is to use the active voice in the subject line. And, instead of writing "press release" in the subject line, use PR only.

3. The Subtitle

The subtitle might be used as a heading (heading 1 especially) and must comprise the title using other words, but with the same idea. Remember, this is the answer to who, what, when, where, why, how.

4. The Intro

Write 2 - 3 lines about who are you and the event related in the body of your press release. Repeat the intro with other words n no more than 5 - 6 lines.

5. The Content

Write the content based on title, subtitle and intro! DO not use a totally different idea in what you have to tell. All must be (co)related to your story subject. Use quotes, also. Citing an authority person in the field usually adds credibility to your message.

6. Call To Action

It is very easy to do, but most people just forget to use this magnet. Provide (more) sources at the end, such a link to more information.

7. The Sender

As you have read above, make the journalist immediately aware of who is the sender (YOU). Possible you have a signature that you can use at the end of the message.

Did you send press releases without any feedback, buzz, or worse - with negative impact? Possible this 7 Essential Things about How-to Write a Press Release will help you to avoid any of these. See several top sites where you could send or publish your content.

Are you interested in the latest trends in building websites and web design? Or, are you interested in ideas to implement in your site to have more visitors or more sales? You are in the right place. Read more on how to benefit from Web Design in 2019 based on the main trends in building websites in France.




Top Trends in Web Design and Site Efficiency in 2019

1. Speed, Speed and MORE SPEED

In 2018, Google officially moved to the first index mobile. That is, the MAIN version of a site is no longer desktop, but mobile. In other words, Google believes that how a site looks and behaves on mobile is MORE IMPORTANT than how a site looks and behaves on the desktop.

The decision is based on US statistics where over 65% of searches (and is growing) are on mobile terminals.

However, speeds and data transfer on mobile are smaller and more limited than on desktop. Not everyone has 4G or 4G + yet. Not everyone has unlimited 4G. And, 4G is not everywhere.

This means that for some mobile devices, the speed is quite low or in any case lower than the desktop. So, the upload speed and size are more important for mobile than for desktop.

In conclusion, in 2019 the focus will still be - just as strenuous - the higher loading speed of sites!

A Few Factors That MAKE Highest Upload Speed Of Sites And You Should Keep In Account In 2019:

• The type of server used

At the moment I think it has the biggest impact. Many hosting companies use Apache servers. This is a very robust and reliable server type (nothing to say here) but based on old technology - launched somewhere in `95 (https://en.wikipedia.org/wiki/Apache_HTTP_Server). Although very reliable, the age speaks. I RECOMMEND to migrate to newer servers, especially Nginx or LiteSpeed.

Every time a user accesses a page, the Apache server builds it from scratch for that user. This process is quite inefficient and as good as the site, the wait time is great for the server.

In the case of Nginx or LiteSpeed, a saved page is created and whenever a user accesses that page, it is served as a ready-made version, which speeds up the process. In other words, new servers have built-in caches and deployed at the server level.

• The size of Media offered

It's nice to have movies, great pictures, slideshows, and other media files on the site. But all this takes much MORE space. Are they really useful?

A trend in recent years that I HOPE to become standard in web-design is the separation of large media files from important pages in the site. That is, on the main page you only display a small preview of that media file.

For example, "do you want to see the presentation with us at the X conference?" If yes "click here" and after that, the user is sent to another page where only the video is inserted. On the main page is ONLY a small preview of that movie or media item.

Whoever clicks on the movie (or whatever it is) takes responsibility to open a media element and it is possible to wait longer to open.

• Asynchronous (parallel) loading of the site

In parallel with what? you may ask. In parallel with the site itself, I would answer. A site is actually a collection of many small things to load. "Small stuff" can be loaded one at a time or all at once in parallel.

The default mode of loading a site is from top to bottom. That is, it is loading what's in the header first, then is loading what's on the top of the screen, then what it comes after and so on. It's not a very fast load. It is used because it is the safest way to load a site correctly.

I think the Asynchronous load mode of a site will soon become the new standard because the speed is significantly higher.

Want more visitors to traffic for your site? Do you want to be higher in searches on Google? Read on or contact us now for website design and SEO!

2. Focus more on true quality SEO 

Google Ads (formerly Adwords) has increased a lot in recent years. Whether it suits you or not, it's REALITY. The same money now invested in Google ads no longer brings the same number of customers as 3-4 years ago. But it's not all lost.

That means some of those who sell on websites, will look for more efficient alternatives. And optimizing for Google, SEO is the organic alternative to Google Ads.

But there is certainty here: the first page has still 10 organic results. The lucrative things on SEO from 2-3 years ago, now has little effect.

If all you do is to set the meta title, meta keywords and other meta, then, sadly I tell you that you do nothing.

Sure, those items must be set, but they are not enough to take you to the front page. It's like writing. Do you do something today if you do not know how to write and read? But if ALL you know is to write and read, do you do something today?

What does SEO mean?
It means that the one who makes the site, must do three very important things:

• To find out what is searched in Google and how to search
• To find out what products and services the customer has
• Correctly correlating what the customer is looking for (that is, matching the demand with the offer)

Specifically, you need to see what the customer is selling, what are the popular searches for those products and create an efficient SEO structure and keyword strategy together with the customer. Create attractive and useful content for visitors and Google.

Sounds good, isn`t? Do you think it's easy to do? The bad news is that in 2019 and thereafter, the price of competitive sites will increase significantly.

Having a site will be very very very cheap. Having a GOOD website that will bring traffic and sales will be significantly more expensive.

3. More proactive interaction with visitors

I'll give you two kinds of potential experiences with a site:

You go to the site, look for what you have to look for - whether you find it or not - and then leave. Nothing special or great.

You go to the site, you are looking for something and as soon as you enter the page, there is a pop-up with something like "Hey, we have a promotion with exactly this product. Are you interested in testing it? "If yes" email + phone to receive that code. After that, you go to another page and it appears another chat popup with a message like: "Hi. I see that you are interested in subject X. Do you want to get in touch now with a consultant who will answer your questions directly?" If yes, just click on a button.

The big issue of sites is that a large number of visitors do not buy. If you do not interact with those visitors, you do not have the slightest idea WHY they do not buy and what can you do to make them buy. Traffic comes, traffic goes away and concretely you remain with little. Painful especially if that traffic is paid (comes from commercials for money).

To increase your conversion rate, you'll need to be proactive.

It's exactly the same thing that when you come to a store and the seller comes to you and asks what you want, how can help. The old version is that kind of bored seller who does not care about what you do and who's upset, even revolted if you ask him something.

Perhaps some visitors will find it slightly disturbing or aggressive how sites will proactively interact with. But I can tell you that it will become standard. Proactive chat, pop-ups, notifications will become MORE more present starting with 2019. And over time they will become the minimum standard required.

Who will be proactive without being aggressive, will pull the big pay in 2019. And this is available for all regions in France: Grand Est with Strasbourg (FR-GES), Nouvelle-Aquitane with Bordeaux (FR-NAQ), Auvergne-Rhône-Alpes with Lyon (FR-ARA), Bourgogne-Franche-Comté with Dijon (FR-BFC), Brittany (French: Bretagne) with Rennes ((FR-BRE), Centre-Val De Loire with Orléans (FR-CVL), Île-de-France with Paris (FR-IDF), Occitanie with Toulouse (FR-OCC), Hauts-De-France with Lille (FR-HDF), Normandy (French: Normandie) withRouen (FR-NOR), Pays De La Loire with Nantes (FR-PDL), Provence-Alpes-Côte d'Azur (PACA) with Marseille (FR-PAC), Corsica (French: Corse) with Ajaccio (FR-COR).

This year Microsoft had shared with us plenty of tips and tricks to "make your PC experience better than ever". Starting with adding some character to your computer such us themes, backgrounds, streamlining your PC experience, and finishing with how to stay secure, Windows 10 has some amazing features you can use to enjoy better also the websites you visit on your PC.

We have already shown you how to protect your smartphone. See now how to set up and secure your Windows 10 device.

1. Personalise your PC

Possible you have already discovered some characters you can add to your personal PC. Here are some elements you can change very easy on your computer:

- the theme,
- your PC background with your photos,
- the colour of your background


- stick out your notes
- reduce the brightness of your screen
- silence notifications and alerts
- mute websites that automatically play audio
- speed up the start-up
- clean up easy your taskbar
- use Magnifier to make images and text larger

2. Secure your Windows 10

Most of you use different methods to secure PCs and the usual way is with an antivirus. On Win10 devices you should use security protections such as:

- Windows Defender Antivirus
- firewall
- always stay up to date (use "Verify you`re updated")

The latest security enhancements come with fewer restarts by setting your active hours.

Windows Defender Antivirus is a built-in and ongoing protection. Don`t forget, "Windows Defender Antivirus delivers comprehensive, ongoing and real-time protection against software threats like viruses, malware and spyware across email, apps, the cloud and the web".

You know you can use several browsers on your computer and Microsoft Edge has Windows Defender SmartScreen to protect you from malicious websites and downloads.

For Windows 10 and Xbox devices, you can use Parental controls to set up websites access, time limits on devices and which apps and games can be seen or purchased.

Use with confidence the Find My Device service to lock and erase your Windows phone or to map the location of your device if your Windows 10 device is lost or stolen.

An outstanding feature is Windows Hello for login into your Windows devices in less than two seconds, 3x faster than a password. You can use your camera to recognize your face or you can use your fingerprint reader.

Note: Windows Hello requires specialized hardware including a Windows Hello capable device, fingerprint reader, illuminated IR sensor or other biometric sensors and capable devices.

Which features and settings you use and love most? Comment below.

Many things have changed over time in sales, but some have remained the same. For example, earning audience confidence was important 50 years ago and is important now.

When the audience trusts what you say, then you "listen", leave on your hands, even give you hardly accessible information and spend time on your site. If visitors spend more time on your site, this is also valuable in Google's eyes. So, you gain trust.

Trust is critical to the success of a business. But nowadays visitors and shoppers are more crowded than ever, and at the same time have access to more information and options. This makes them harder to access, and their confidence is more difficult to obtain. However you virtual branding has to more powerful than ever.

Having talked to many clients and just as many business people, I found out that one of the reasons behind the loyalty of a visitor that gets to be a customer is trust, and successful business people make gaining confidence in the first ten things on who must do them. One sign of trust is to earn a link back to your website. And avoid what is wrong in attracting backlinks.

Here are 5 recommendations for gaining confidence:

# 1 - Keep a good eye on your topic and visitor activity.

You might think it hard to find out what visitors are doing. Or she said good to me what they were doing. Well, it's not really that hard, but you need specialized programs that offer you this anonymized data. Personal data protection is very important and probably does not even help you to find out that Mark Zuckerberg has visited your site. You, in fact, are interested in having the Facebook social media activity.

Many clients complain that those who offer them know nothing about themselves and their business. As a businessman who offers something (even through the site), you need to know the customer industry, his competition and any other information might help you convince the visitor and the client that you have documented and know what are you talking about.

# 2 - Know the impact of what you can have on your customer's business.

Be prepared to specifically discuss the financial benefits - and not only - of your offer if the customer accepts it. Specifically, you need to know how much money the client needs to invest to achieve a certain result. It is said that Google would not accept to offer a high price to a site that purchases backlinks. This is not about it. If what appears on your site is valuable to your visitors, they can become clients and can even post on their websites about your website.

It is possible to buy your product and write about it probably as a review or to find valuable information in your latest blog and to post that link on their site, very useful for their visitors. Everything is to have confidence in what you offer and write.

# 3 - Respect your promises.

And always respect them in a consistent way.

# 4 - Demonstrate that you have a healthy set of moral principles.

Successful sellers always do what they need, even when the situation is ambiguous. This may mean refusing to sell something that does not fit the customer, guidance to the seller's competition, recommending cheaper alternatives, etc. Customers trust vendors who place their customers' interest first.

# 5 - Forget that you're a business owner, keep in mind that you're a person in the first place.

And when people meet and interact with each other, they do not just talk about business and sales. For a customer to trust a person, they must relate like human beings who talk about one, another, not just figures, profits, bills, and payments.

Conclusion

I hope that these recommendations will also help you gain faster your clients' and visitors` confidence. If others like what you have to say, they will most likely link back to your site. And Google count these backlinks.

Are you wondering why Reliable Hosting Services is a must? Here is why explained. You could host your website with hosting companies located anywhere in the world. It really doesn`t matter if you acquire hosting services from the UK and other countries from Europe, US, Australia and actually, any country from the entire world. What has a great significance, it is the reliability of the hosting service and you know that experts always make the difference.

Choose only those businesses which have the most reliable hosting services

One of the biggest challenges for your website is that when you build a site you do it with much time effort and planning and money, and yet you cannot be sure that your website would be live permanently. If the web site stays live then that’s good luck or better say, that is a sustained hosting service. But often it happens that your website vanishes for multiple reasons, and sometimes the whole site vanishes which had all your web pages. 

And sometimes everything goes right, and the site is of high quality too, and the link containing page also is also high authority, and yet it does not show up all the time due to bad site uptime. Scrutinizing these things reveals that many of the sites are not hosted by reliable web hosts, which disturb their uptime.

Therefore checking the hosting provider for your website, where you are going to place your site is much important and plays a vital role in deciding whether your site would be hosted with that company in future, or stay invisible mostly due to website downtime. 

Stay away if you see an ad with 100% uptime. This is something none can guarantee because of technical factors, not due to the unwillingness of hosting experts. Here you can read why 100% uptime is a myth.

Your website can be most effective when your site is staying live most of the time (99% uptime is doable) and is crawled by anyone interested in your content. That’s why checking the web host where you are placing your website is definitely an important step which you must learn to follow for better and permanent results.

Conclusion

Be sure you understand very well what hosting website service is, why a specific hosting company is good for you, why the uptime and a reliable hosting service is needed for your website, why hosting your website under good conditions has a great importance for your business and be attentive at Requirements of genuine hosting provider for your website. These are the all reasons I had outlined here Why Reliable Hosting Services Are A Must have. Remember, your website have to lead to results each time in a wisely and correctly manner.